Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that ...
Lire la suiteCommoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
Lire la suiteConsumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...
Lire la suiteHelps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...
Lire la suiteDigital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, ...
Lire la suiteprovides the first comprehensive assessment of the various issues faced by countries in the European Union, where progressing ...
Lire la suiteAmazon's Fire phone. Google Glass. Facebook Home. Quikster. New technologies alone don't always cause industry changes. ...
Lire la suiteOffers cutting-edge knowledge on various design and product development related technologies, and applications of these technologies ...
Lire la suiteThe world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...
Lire la suiteIn Shift: Transform Motion into Progress in Business, Chief Strategy and Marketing Officers at Merkle and dentsu offer business ...
Lire la suiteThis book gathers the results of an interdisciplinary research project led by the Swiss Competence Centers for Energy Research ...
Lire la suiteThe impact of Neuromarketing for the businesses and the country is relevant. Its implicit and automatic processes lead to ...
Lire la suiteBased on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...
Lire la suiteIn The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur ...
Lire la suiteDrive revenue and grow your business by using the powerful concept of scarcity.
Lire la suiteExamines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
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